Dare the Captain

Personalized Captain I’ve talked about Captain Morgan before on the blog with the highly successful Captain’s Cup (the Irish lads went on to win the global final) back in April last year. I really admired the digital campaign behind it (85k likes on Facebook to date) and he’s coming back to Ireland for ‘Dare the Captain‘. The concept is pretty simple – all you have to do is dare the Captain to do something legendary on his next trip to Ireland on 19th April – he’ll do the rest! The winning darer gets €5,000 plus 2 runners up will get €500 each and there’s Captain Morgan hoodies to be won daily up to 16th April (enter here). Check out the video from the last ‘Dare the Captain’ competition here. He even turned up in Dublin today to launch it:

Not bad at all. Head on over to Facebook if you fancy bagging the prize.

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