The Data That Turned the World Upside Down

The Data That Turned the World Upside Down

What a stunning read this is. Hat-tip to Steph for finding it. It explains how a company, called Cambridge Analytica, are using pyschometrics to profile and target millions of people around the world (based on personal data that’s been accrued directly or indirectly through profiling). A choice quote:

on the map, there are hundreds of thousands of small red and blue dots. Nix narrows down the criteria: “Republicans”—the blue dots disappear; “not yet convinced”—more dots disappear; “male”, and so on. Finally, only one name remains, including age, address, interests, personality and political inclination.

Read it. It’s why the world feels like it’s upside down.

Speak, Memory

Speak, Memory

Fascinating piece about a friends drive to create a bot from the digital artefacts of her dead friend. As mentioned in the piece, it’s reminiscent of the 2013 episode of Black Mirror entitled “Be Right Back”, so if you haven’t seen that it’s worth tracking down and watching. It’s hard to know how this type of thing will shape human psyche in future but we’re going to have to tread carefully.