Anthony McG

I’ve talked about Captain Morgan before on the blog with the highly successful Captain’s Cup (the Irish lads went on to win the global final) back in April last year. I really admired the digital campaign behind it (85k likes on Facebook to date) and he’s coming back to Ireland for ‘Dare the Captain‘. The concept is pretty simple – all you have to do is dare the Captain to do something legendary on his next trip to Ireland on 19th April – he’ll do the rest! The winning darer gets €5,000 plus 2 runners up will get €500 each and there’s Captain Morgan hoodies to be won daily up to 16th April (enter here). Check out the video from the last ‘Dare the Captain’ competition here. He even turned up in Dublin today to launch it:

Not bad at all. Head on over to Facebook if you fancy bagging the prize.

I *love* this. Argentinian photographer Irna Werning invited people to recreate old photos of themselves in stunning detail.

I’d seen this campaign mentioned in the Metro a couple of weeks ago and it popped back into my head with the budget yesterday. Miwadi are launching their revised brand and the campaign is asking kids all over the country what they would add to their world to make it a more fun place to live in. They can submit their own suggestions at miwadifesto.com and have the chance to win a grand prize of a family trip to Hamley’s in Regent Street, London. Some of my favourites submitted so far:

- “Have bumper cars on every street”: Steve (Age 11), Limerick
- “Have snakes and ladders with real snakes and real ladders”: Dave (Age 9), Dublin
- “Have bouncy castles in all playgrounds”: Karen (Age 5), Cork.

At a time when we’re beginning to understand the load our politicians will have placed on the upcoming generations, it’s nice for them to let the imaginations run loose like this and I hope the campaign is a success. Oh and the flatmate is a fan.

Christian posted on Digitology recently about Facebook’s new data centre in Oregon which is to be powered by coal instead of renewable energy. Greenpeace have created a video highlighting Zuckerburg’s decision to “friend” coal and the impact it will have. It’s a really smart way of highlighting the issue at a time when The Social Network is hitting cinemas. You can watch it below: