I’ve been reading this morning of Matt Mullenweg’s alleged attempt to fool Google’s AdSense program by placing hidden key words within pages on WordPress.org. The WordPress site has a great PageRank and as a result is quite coveted by advertisers. Apparently Matt entered into an agreement with HotNacho.com to hide the words in articles for a fee. While this isn’t illegal it is seen as unethical in the blogosphere. Matt’s currently away on holidays in Europe and I personally feel that the story should have been held by Andy Baio, who broke the story, until he got back. The guy should be allowed to respond to the allegations and explain his reasoning. He cannot do that when he’s thousands of miles away from his accusors. I’m reserving judgement for the moment, as a WordPress user from Day 1 (when it evolved from b2) I think I owe him that.