Crate Escape

My Carlsberg

I was lucky enough to travel to Copenhagen last year for Carlsberg’s rebrand and they’ve been pushing on since. The ‘Crate Escape’ ad launches this weekend in Ireland and, being completely honest, it’s very good. It’s set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break. I’m not sure how they’re gonna split it down into shorter segments but you can view the full version below:

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